That’s difficult to accomplish if the entrance is blocked or restricted. Make it easy for attendees to enter your booth and look around. A booth design should be inviting you want visitors to be attracted to your booth. Put all of this at the rear of the booth. One of the worst things any exhibitor can do is block their space with tables, chairs, and product. Design an open both to encourage engagement. And still another had a fire hydrant to show how their hydrant snorkel worked. Another had people try on firefighting gear. How many booths in the show look the same–square space, table with a branded tablecloth, a backdrop, and a few brochures? I attended a show geared toward Firefighters where one of the most visited booths had a fire truck. So how can you make your booth stand out?īe Unique. My wife calls it “The Stuff Effect” after a given amount of time everything in the show becomes stuff-it all looks the same. On the other hand, it’s easy to get lost in a big show. Don’t let your Booth get Lost at the Big Show It just doesn’t have to work as hard at enticing people to stop as a larger show. That’s not to say that the booth shouldn’t be clean and professional. I’ve worked small shows where attracting attention wasn’t a problem because nearly every attendee visited every booth. The booths job is to capture trade show attendees attention. The purpose of a trade show exhibit isn’t to gather leads, answer questions, or sell product. The truth is there are some events where all that is needed is a table and a retractable banner.
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